For Marketing & Service-Based Messaging
Appairent, LLC (Appairent) hereby confirms that our messaging practices comply with all applicable Telephone Consumer Protection Act (TCPA) regulations and guidelines. Our messaging falls into two distinct categories, each with its own compliance protocols:
A. Marketing and Promotional Messaging
For prospective clients who have opted in to receive marketing offers, updates, and other promotional content via SMS:
- We obtain prior express written consent before sending any marketing or promotional messages.
- Our opt-in process includes clear and conspicuous disclosure that the consumer is agreeing to receive promotional messages via autodialed texts to their specific phone number.
- We honor all opt-out requests promptly and maintain an updated do-not-contact list for marketing communications.
- Every marketing message includes clear opt-out instructions.
- We maintain records of consumer consent for marketing communications for at least four years.
B. Service-Based Messaging for Subscribed Users
For clients who have opted in by becoming subscribed users of our service/platform/product:
- Messaging is primarily service-based and part of our core value proposition to subscribed clients.
- We obtain clear, affirmative consent from our clients to communicate via text message as part of our service agreement. This consent is distinct from any marketing or promotional communications consent.
- Our service-based text messaging is predominantly used for:
a) Providing timely feedback and responses to client inquiries
b) Delivering service-related notifications and updates
c) Facilitating direct, 1:1 communication between our team and individual clients - We maintain records of client consent for service-based messaging, including their preference for text-based communication, for the duration of our service relationship and for a period thereafter as required by law.
- While our service-based messaging is not subject to the same restrictions as promotional texting, we still:
a) Honor all opt-out requests promptly
b) Maintain an updated communication preferences list for each client
c) Provide clear instructions on how clients can modify their communication preferences
General Compliance Measures
For all our messaging practices:
- We do not engage in any form of deceptive or abusive telemarketing practices.
- All messaging campaigns, whether conducted in-house or through third-party service providers, adhere to these compliance standards.
- We regularly train our staff on TCPA compliance, the distinction between marketing and service-based messaging, and stay updated on any changes to the regulations.
- We conduct periodic audits of our messaging practices to ensure ongoing compliance.
- We ensure that our messaging platform and practices can distinguish between marketing contacts and service subscribers to apply the appropriate compliance protocols.
Appairent is committed to respecting consumer privacy, providing high-quality service to our clients, and adhering to all relevant laws and regulations governing telecommunications and marketing practices.